Difference between Wagashi and Dagashi

How sweets and snacks in the JAPANBITE box are High-quality?

by: Rika Horibe



Time to read 5 min

In this article,

We explain how the Japanese sweets and snacks in JAPANBITE boxes are of the highest quality.

Difference between Wagashi and Dagashi

The most important feature: Snacks and sweets in JAPANBITE box are not sold in supermarkets and convenience stores

JAPANBITE curates a monthly collection of confections sold in department stores and traditional confectionery stores in town.

Since other subscription boxes contain many snacks and sweets that can be bought in Japanese supermarkets, JAPANBITE is a subscription that allows you to enjoy more valuable and higher quality sweets than the others.

Although the products sold in supermarkets are inexpensive and delicious, JAPANBITE selects its snacks and sweets with the following in mind

1: Immerse yourself in special feelings.

2: Enjoy snacks and sweets while being more health conscious.

3: Protect small confectionery shops by letting the world know about Japanese traditions and history through confectionery.

It is the kind of sophisticated product that people living in Japan would choose to bring as a souvenir to their friends or as a little treat for themselves and their families for the day,

You and those around you will surely be pleased with them.


JAPANBITE snack box

High-quality Japanese snacks & sweets

Characteristics of snacks and sweets sold in supermarkets and convenience stores

So what exactly are the characteristics of snacks and sweets sold in supermarkets?

1: They are made in large quantities using machines.

2: They are often made by large candy manufacturers.

3: Often contain food additives (preservatives, sweeteners, colorants).

4: Easy to buy.

Since they are made for the masses, elements 1-3 are often necessary to achieve "4" ease of purchase.

are often necessary to achieve "4".

Typical confectionery manufacturers often seen in supermarkets

Typical confectionery manufacturers are the following companies. When considering other subscription boxes related to Japanese snacks and sweets, check to see if they include snacks and sweets from these manufacturers.

Companies known for their snack foods



Calbee is famous for its potato snacks.

Typical potato snacks include below.

・ポテトチップス(Potato Chips)

・堅あげポテト(Kataage Potato)

・ピザポテト(Pizza Potato)



Other wheat-based snacks made with shrimp, vegetables, etc. include below.

・かっぱえびせん(Kappa Ebisen)

・サッポロポテト(Sapporo Potato)

・さやえんどう(Saya Endo)




KOIKEYA  is another well-known potato snack maker in Japan.

Representative potato snacks include below.

・湖池屋 ポテトチップス(Koike-ya Potato Chips)



 Fried and Pride are combined.




ヤマザキビスケット(Yamazaki Biscuits)

Yamazaki biscuits

Yamazaki Biscuit's potato snacks are as follows.


Other corn-based snacks


and, as the company name suggests, cookies.



Glico offers a wide range of snacks, including the following.





Oyatsu Campany

Oyatsu-Company is a maker of popular snacks that look like crushed up ramen noodles.

・ベビースターラーメン(Baby Star Ramen)


亀田製菓(Kameda Seika)

Kameda Seika

Kameda Seika is well known as a popular Japanese rice cracker maker.

・柿の種(Kaki-no Tane)

・ハッピーターン(Happy Turn)

・技のこだ割り(Waza-no Kodawari)

越後製菓(Echigo Seika)

Echigo Seika

Echigo Seika has also race cracker product. This company is famous for mochi.

・ふんわり名人(Funwari Meijin)

・新潟の星(Niigata-no Hoshi)

Companies famous for their sweet snacks



Glico is a company that offers a wide range of products that are rooted in our daily lives, including chocolate confections, snacks, ice cream, yogurt, curry roux, and other processed foods.

Glico's representative chocolate confections are as follows.






In addition, biscuits and cookies are also included.


・Cream Collon

Nestle Japan


Nestle is a global company, but the dark green tea flavor of KitKat, which is only available in Japan, is a popular product both in Japan and overseas. (I have also had the experience of giving it to people overseas and they loved it.) 

Since it is sold at a low price in Japan, it is often purchased by tourists as a light souvenir.




Fujiya offers a wide variety of sweet treats such as chocolates, biscuits, and candies.

Cookies and pies are listed below.

・カントリーマアム(Country Maam)


Chocolate are as follows.



Candy are also famous.





Morinaga is a confectionery maker famous for its chocolate candies.

The following are representative chocolate candies.





・Carre de chocolat

Cookies, biscuits and salty snacks are included.



・ポテロング(Pote Long)

In addition, Ramune and soft candies are following.





Meiji is also famous for its chocolate-based confections.

・明治抹茶チョコレート(Meiji Matcha Chocolate)


・アーモンドチョコレート(ALMOND CHOCOLATE)






・マーブルチョコレート(Marble Chodolate)


It also has an assortment of gummies.



ブルボン (BOURBON)


BOURBON is a company that produces many confectioneries that have been loved for a long time.

・プチ シリーズ(Petit Series)

・ルマンド(Le Monde)


・ブランチュール(Blanc Tulle)


・ガトーレーズン(Gateau Raisin)

・チョコあんぱん(Choco Anpan)

Manufacturers of famous candies and gummies


UHA Mikakuto





・レインボーラムネ(Rainbow Ramune)



Zen-Noh  Nippon Ale

・ニッポンエールグミ(Nippon Ale Gummy)

三菱食品(Mitsubishi Shokuhin)

Mitsubishi Shokuhin

・かむかむレモン(Kamu Kamu Lemon)


What are dagashi?

To explain this, we will first discuss Japanese confectionery.

Wagashi is a traditional Japanese confectionery. They are generally made according to seasons and events. Typical wagashi have names such as wasanbon, anko, and yokan.Dagashi is a concept when wagashi is divided by price range.

Dagashi are very inexpensive confections produced and sold mainly for children. Although there is no clear standard, there are many confections that cost less than 50 yen. The antonym is "Jogashi," which distinguishes it from dagashi, or the popular snacks sold in supermarkets.

Jyogashi are presented to the imperial court, court nobles, temples and shrines, and tea ceremony houses, and are offered for celebrations.

It is distinguished from sweets eaten on a daily basis.

When Japanese people see dagashi, they are often reminded of their childhood, which is one of the charms of dagashi.

Typical dagashi are as follows.

(Here we introduce the name of the snacks, not the name of the company.)

・どんどん焼(Don Don Yaki)

・都こんぶ(Miyako Kombu)


・ヤンヤンつけボー(Yan Yan Tsuke  Boh)

・キャベツ太郎(Cabbage Taro)

・ビッグカツ(Big Katsu)

・蒲焼さん太郎(Kabayaki Santaro)


・タラタラしてんじゃねーよ(Tara Tara shitenjane-yo)

・チョコバット(Choco Bat)

・ねるねるねるね(Neru Neru Neru Ne)

・ココアシガレット(Cocoa Cigarettes)

・ブラックサンダー(Black Thunder)


In this article, we have introduced sweets sold in supermarkets. Because these are cheap and tasty, they are often seen in Japanese cities where tourists visiting Japan buy them as souvenirs.

They may also be sold in Japanese supermarkets overseas. Please look for them.

In the sweets subscription box, why not choose a product that contains something that can only be found in Japan, such as a souvenir for Japanese people to take home to their loved ones or to eat at a tea party.

Author Bio

Rika Horibe

Grew up in Nara, a city full of history, and studied Japanese literature at a university in Kyoto. Have traveled and studied abroad to many foreign cities and hope to bring the excitement of Japanese culture to people worldwide. I am always looking for good food anywhere and anytime and enjoy compiling restaurant guidebooks for the cities I visit.

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