Sushi's Global Passion: Which Countries Crave It Most?

Sushi's Global Passion: Which Countries Crave It Most?

執筆者: Hideo Takahashi

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読む時間 2 min

Sushi, Japan's iconic culinary art, is adored worldwide. Its fresh, delicate flavors encapsulate the essence of Japanese culture, and its influence has spread far beyond its origins. Today, sushi is relished globally, with each country adding its unique twist. Here’s a look at which countries are most enamored with this delicious dish.

The Most Popular Sushi Searches Worldwide

Utilizing data from Google’s Keyword Planner, we explored which sushi varieties are sizzling hot searches across the globe:

  1. California Roll - Leading the charge is the California roll, with over 600,000 searches in April 2023 alone. This American invention has become a global favorite.
  2. Temaki - With nearly 370,000 searches, this traditional hand-rolled sushi is a must-try for newcomers to Japanese cuisine.
  3. Uramaki - Another westernized sushi variant, uramaki piques curiosity worldwide.
  4. Gunkan - Originating from Japan, this boat-shaped sushi continues to capture the hearts of sushi enthusiasts.
  5. Hosomaki - Known for its simplicity, hosomaki is a beloved choice among traditionalists.

Which Countries Are Sushi-Crazy?

We dug deeper into the data to uncover which nations have the highest percentage of their populations searching for sushi:

  1. Canada - Topping the list, nearly 6% of Canadians search for sushi monthly, showing a remarkable affection for this Japanese delight.
  2. United States - With over 11 million sushi searches, the U.S. is the leader in sheer volume, yet remains second in populace proportion at 3.4%.
  3. Japan - Home to sushi itself, Japan sees over 4 million searches, with 3.2% of its people seeking sushi delights online.
  4. Australia - A land known for its culinary diversity, Australia boasts a high proportion of sushi searches, reflecting its growing popularity.
  5. United Kingdom - Sushi has firmly taken root in British cuisine, evident from its significant search volumes.

Additional countries demonstrating a zest for sushi include Germany, Italy, and France, each showcasing varying preferences for this Japanese staple.

Favorite Sushi Dishes by Country

In examining favorite sushi dishes, cultural preferences become clear:

  • North America - Both Canada and the U.S. favor the California roll, where it originated.
  • Europe - Germany loves tempura sushi, while Italians are fans of uramaki.
  • Latin America - Mexico and Brazil lean towards temaki, enjoying the hands-on nature of this dish.
  • Asia - Apart from Japan's diverse tastes, countries like South Korea and China show a growing penchant for sushi, particularly variations like nigiri and sashimi.

Methodology

Our findings are based on Google's Keyword Planner data, which measured search volumes for sushi-related terms globally and within specific countries. These insights reveal not only the popularity of sushi but also cultural nuances in its appreciation.

Conclusion

Sushi's universal appeal is undeniable, resonating across continents and cultures. Whether it's a California roll in Canada or a temaki in Tokyo, sushi continues to connect people with its rich heritage and delightful flavors. For those eager to explore authentic Japanese snacks and treats, immersing in the world of sushi is just the beginning.

Author Bio

Hideo Takahashi

Hideo Takahashi

Born in Tokyo in 1990. Founder of JAPANBITE and CEO of its operating company, GRID Start, Ltd.
Established the company in 2023 after being an IT engineer.
Inspired by his travels to 15 countries and a deep love for Japanese food, he launched a service to contribute to small local Japanese manufacturers' businesses and allow many foreigners to enjoy Japanese culture.

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