Children’s Day

VOL.24

May 2025

Children’s Day

Children’s Day

Children’s Day, or Kodomo no Hi in Japanese, is celebrated every year on May 5th. It’s a national holiday dedicated to wishing for the health, happiness, and success of children as they grow. Though it’s called “Children’s” Day, the celebration traditionally focuses on boys.

Golden Week is one of Japan’s longest holiday seasons, taking place from late April to early May. It combines several national holidays into a week-long break, giving many people time to travel or relax.
During this period, people across Japan take trips—visiting family, sightseeing, or enjoying nature. One popular activity is flower viewing, a cherished spring tradition known as hanami. While cherry blossoms bloom earlier, another flower becomes the star during Golden Week: the wisteria.

Wisteria, or fuji in Japanese, is known for its long, hanging clusters of purple, white, and pink flowers. These blooms often grow on arches and trellises, creating beautiful tunnels of color and fragrance.
Walking under the wisteria is peaceful and almost dreamlike. Visitors enjoy the view, take photos, and sometimes wear traditional clothing like yukata.

  • Eitaro Ame Tango no Sekku

    Eitaro Ame Tango no Sekku

    Children’s Day just wouldn’t be complete without candy.This limited seasonal set features a cheerful design and a variety of juicy fruit-flavored candies—perfect for celebrating the holiday with a smile.

  • Omamori Cha

    Omamori Cha

    A charming Japanese tea bag from Shizuoka Prefecture tucked inside a small omamori-shaped box printed with the message “Thank you.”Each box comes with a matching colored cord, just like a traditional Japanese good luck charm.

  • Kuzu Manju

    Kuzu Manju

    This kuzu manju features a smooth, refreshing texture unique to authentic kuzu starch. Filled with mildly sweet red bean paste, it offers a clean, elegant taste and a pleasant melt-in-the-mouth feel.

  • Ita Ame Hanehitoe Soda

    Ita Ame Hanehitoe Soda

    Light as a celestial veil, this delicate sheet candy melts in your mouth with a crisp, airy texture. Infused with a refreshing soda flavor and a soft pastel blue hue, it’s crafted to give you a subtle fizzy sensation the moment it touches your tongue, like a gentle sparkle of soda in candy form.

  • Saisai ka

    Saisai ka

    A shiny Japanese-style jelly containing the whole fresh and colorful loquat fruit. The soft texture of the flesh and the natural sweetness of the loquat fruit is a refined wagashi that makes the most of the fruit's deliciousness.

  • Relax Sencha

    Relax Sencha

    Take a deep breath—and add a little smile to your day. This mellow sencha offers a smooth, gentle flavor with a natural sweetness that invites calm and quiet reflection. Whether you're starting your morning or winding down in the evening, it's the companion for a peaceful moment.

  • Kuri no Mori Cake

    Kuri no Mori Cake

    This soft and moist cake is gently infused with the comforting sweetness of chestnuts. The flavor is carefully crafted by skilled hands, with the rich taste of chestnuts beautifully balanced by the clean, crisp finish of traditional rock sugar.

  • Kuri Zenzai

    Kuri Zenzai

    It is made up of whole chestnuts that are nestled in sweet Hokkaido azuki bean paste that has been slowly stewed. The richness of the beans and lightness of the chestnuts create a comforting treat. It is served best warm or cold.

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