Ariya

Ariya Tart is a traditional Japanese confection produced and sold by Ariya Seika, a long-established Japanese confectionery shop located in Matsuyama City, Ehime Prefecture. This tart features a unique style where a castella-like sponge cake encases sweet bean paste, originating from Portuguese "Nanban" confections introduced to Japan. Since its founding, Ariya Seika has utilized local ingredients to preserve the traditional flavors. Ariya Tart is characterized by its moist cake and elegantly sweet bean paste, making it a popular choice for tea accompaniments and as a gift item.