
VOL.21
February 2025
Out with demons! In with fortune!
this month’s theme focuses on traditional Japanese practices of “warding off misfortune” and “spiritual purification” during seasonal transitions. These customs aim to drive away evil spirits and bad luck while praying for health and happiness.
“Out with demons! In with fortune!”

Around February 3rd, a traditional Japanese event called Setsubun is held. This day marks the eve of the beginning of spring according to the old lunar calendar and was an important occasion for people in the past. Even today, the custom of bean-throwing is practiced during Setsubun to ward off evil and invite good fortune. The beans used for this ceremony are roasted soybeans, referred to as “fortune beans.“ In many households, demon masks are prepared, and family members, often children, take on the role of the demon. During bean-throwing, people throw beans around their homes, shouting, “Out with demons! In with fortune!” They throw beans outside to drive away evil spirits and inside to welcome good fortune, focusing on doorways, windows, and other key areas.
Setsubun at Yasaka Shrine in Kyoto

Yasaka Shrine hosts special rituals and a bean-throwing ceremony every year. After a purification ritual to ward off bad luck, participants throw beans to invite good fortune. The event is lively with both locals and tourists, and it’s made even more special by the participation of maiko and geiko in their elegant attire. This traditional celebration is uniquely Kyoto, offering a graceful and charming atmosphere that attracts many visitors.
What’s Inside Box
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Ichigo Kuzumochi
Ichigo Kuzumochi
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Masu-Iri Shofuku Mame
Masu-Iri Shofuku Mame
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Shiroebi Kakimochi
Shiroebi Kakimochi
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Kome no Naru Ki
Kome no Naru Ki
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Iyokan Dango
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Raisin Karinto
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Kuro Yokan
Kuro Yokan
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Gluten-Free Okome Matcha Cake
Gluten-Free Okome Matcha Cake
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Sencha Tea Bag
Sencha Tea Bag
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Wakoucha Tea Bag
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