
VOL.20
January 2025
The Year of the Snake
In Japan, welcoming the New Year is a time for cherished traditions, one of which is "Hatsumode", the first visit to a shrine or temple. Many people take this opportunity to pray for peace, health, and success in the coming year. Families also gather to enjoy Osechi-Ryori, a traditional set of New Year dishes, or savor Ozoni, a special soup that adds to the festive spirit of the season.
The Year of the Snake

This month’s theme is Japan’s Year of the Snake, or as it’s called in Japanese, “Midoshi”. It may sound unfamiliar, but to put it simply, it refers to the year associated with the snake in the traditional zodiac system. Through this month’s snake-themed treats and cultural highlights, we hope you can experience a unique aspect of Japanese tradition. In Japan, the zodiac not only influences beliefs about fortune but also provides a way to reflect on the themes of the year.

On New Year’s Eve, temples across Japan hold a special ceremony known as Joya no Kane. In this Buddhist tradition, the temple bell is struck 108 times. The number represents the human desires that cause suffering. By ringing the bell, it is believed these desires are purified, allowing people to start the new year with a clear mind and renewed spirit. The resonant sound of the bell echoes in the quiet of the night, creating a tranquil and reflective atmosphere. For many Japanese, this is a time to let go of past regrets and prepare for the year ahead. Visitors are often welcome to participate, with some temples allowing individuals to strike the bell themselves, offering a memorable cultural experience.
What’s Inside Box
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Awayuki Dofu
Awayuki Dofu
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Tsujiura
Tsujiura
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Eto no Marshmallow
Eto no Marshmallow
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Kuro Goma Yokan
Kuro Goma Yokan
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Genmai Okaki Plain
Genmai Okaki Plain
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Rokka
Rokka
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Bankyu no Katanuki Baum - Mi
Bankyu no Katanuki Baum - Mi
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Milk Mitsu Karinto
Milk Mitsu Karinto
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Ume Rakka
Ume Rakka
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Hojomai Genmaicha
Hojomai Genmaicha
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Tea Bag Sencha
Tea Bag Sencha
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