
VOL.26
July 2025
Natsu matsuri
The kanji for "summer" (夏:Natsu) represents a season of sunshine, high temperatures, and long days. It's a time when people head to the beach, enjoy swimming pools, fire up barbecues, and gather to watch colorful fireworks displays. While it’s a joyful season, it's also one where we need to be mindful of things like heatstroke and typhoons. With school holidays in full swing, many families take trips and enjoy various leisure activities.
The Meaning of Japanese Natsu Matsuri

Natsu matsuri (Summer festivals) are one of the highlights of July in Japan. Traditionally, summer in Japan has been a season of natural challenges—such as typhoons, outbreaks of insects, and the spread of disease—all of which could severely affect agricultural production. To cope with these threats, communities would hold festivals as a form of prayer and ritual, seeking protection from the wind, insects, and epidemics.

These festivals are typically held between July and September, though the timing varies by region. Beyond spiritual purposes, summer festivals also play a vital role in preserving and passing down cultural traditions. Many festivals feature regional dances, folk music, and traditional crafts that are handed down from one generation to the next. Each region of Japan has its own unique customs and rituals, making these festivals incredibly diverse and deeply rooted in local identity. Through these vibrant celebrations, Japan’s rich cultural heritage continues to thrive, bridging the past and present, and uniting communities with shared joy and gratitude.
What’s Inside Box
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Hokusai Age Shoyu
Hokusai Age Shoyu
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Abekawa Mochi
Abekawa Mochi
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Otorii Sablé
Otorii Sablé
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Onikko
Onikko
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Yuzu Lemon Warabi
Yuzu Lemon Warabi
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Yuzu Kosho Bisque
Yuzu Kosho Bisque
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Kuzukiri
Kuzukiri
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Yuuki Genmai Kuro Goma Senbei
Yuuki Genmai Kuro Goma Senbei
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Edo Soka Abare
Edo Soka Abare
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Matcha-iri Genmaicha Tea Bag
Matcha-iri Genmaicha Tea Bag
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Sencha Tea Bag
Sencha Tea Bag
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