VOL.22

March 2025

Hinamatsuri

Hinamatsuri is a traditional Japanese festival celebrated annually on March 3rd, dedicated to praying for the health and happiness of young girls. Families display ornamental hina dolls, which represent the imperial court of the Heian period, and enjoy festive foods such as chirashizushi, hina-arare. It is believed that the dolls absorb misfortune, protecting children from harm.

The Tradition of Displaying Hina Dolls

In the past, people believed that dolls could take on misfortunes such as illness, injuries, earthquakes, and fires in place of their owners. On March 3rd, they would express gratitude to the hina dolls, saying “thank you,” and then set them afloat on a river to carry away any misfortune. This practice, known as nagashi-bina, was a way to ensure protection and ward off bad luck.

Today, the original idea of hina dolls absorbing misfortune has gradually faded, and more emphasis is placed on their beauty and the festive atmosphere of the celebration. Instead of floating the dolls down the river, people began displaying them in their homes. This tradition evolved into Hinamatsuri, a festival where families come together to admire the dolls and celebrate the occasion.

What’s Inside Box

  • Hishi Mochi

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  • Ginza Rikka

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  • Iori no Sakura

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