July

Summer festivals and fireworks are here!

Summer is here! 🌞 July marks the peak of summer in Japan, with rising temperatures and endless opportunities for outdoor activities. It’s also the season of summer festivals and fireworks, filling the air with excitement. Wearing a yukata and enjoying the festive atmosphere under the night sky is a uniquely Japanese summer experience.

Summer festivals and fireworks are here!

Japan in Summer

Beat the heat and enjoy summer! 🏖️ Japan’s summer is hot and humid, but it’s filled with exciting activities like beach trips, camping, and fireworks. Cool down with shaved ice and refreshing drinks, and immerse yourself in the season with yukata, wind chimes, and the nostalgic scent of mosquito coils.

Japan and Yamahoko Floats

Majestic festival floats! ⛩️ Yamahoko are grand, elaborately decorated floats seen in festivals like Kyoto’s Gion Matsuri. Some stand over 20 meters tall, showcasing intricate craftsmanship. Watching them parade through the streets is a breathtaking spectacle that draws visitors from around the world.

Japan and Yasaka Shrine

The guardian of Kyoto! ⛩️ Yasaka Shrine, located in Kyoto’s Gion district, is the heart of the Gion Matsuri festival. It is known for its blessings of protection against misfortune and disease. With its striking vermillion gate and serene atmosphere, it remains a must-visit cultural landmark.

Japan and Festival Stalls

A feast of festival flavors! 🍢 Yatai (festival stalls) line the streets at summer festivals, offering delicious street food like takoyaki and yakisoba. Sweet treats like shaved ice and chocolate bananas are also must-tries. These stalls add to the lively and festive atmosphere.

Japan and Apple Candy

A crunchy, sweet festival treat! 🍎 Ringo ame (candied apples) are a classic festival snack, combining crisp sugar coating with the tart juiciness of apples. Their bright red appearance makes them a nostalgic and fun indulgence.

Japan and Kakigori (Shaved Ice)

Cool down with this summer classic! 🍧 Kakigori is a fluffy shaved ice dessert topped with flavored syrup, available in flavors like strawberry, matcha, and mango. A must-have refreshment for beating the summer heat!

Famous products in July