Hinamatsuri

VOL.22

March 2025

Hinamatsuri

Hinamatsuri

In the past, people believed that dolls could take on misfortunes such as illness, injuries, earthquakes, and fires in place of their owners.

On March 3rd, they would express gratitude to the hina dolls, saying “thank you,” and then set them afloat on a river to carry away any misfortune. This practice, known as nagashi-bina, was a way to ensure protection and ward off bad luck.

Hinamatsuri

Today, the original idea of hina dolls absorbing misfortune has gradually faded, and more emphasis is placed on their beauty and the festive atmosphere of the celebration.

Instead of floating the dolls down the river, people began displaying them in their homes. This tradition evolved into Hinamatsuri, a festival where families come together to admire the dolls and celebrate the occasion.

What's in this box

  • Hina Hororo

    Hina Hororo

    Hinahororo is a cute Hinamatsuri rice cracker with a dice motif. The three colors of Wasanbon sugar, dyed slightly pink, white with white sesame seeds, and green with aosa seaweed, remind us of the coming of spring.

  • Karinto Mini Box

    Karinto Mini Box

    This product is a karinto in a box with a cute design featuring a cherry blossom pattern on an eggplant navy blue and white background. Inside are two types of karinto, the colorful, thinner of which is less sweet and sesame flavored and contains paprika and green laver. The black one is a karinto made with Okinawan brown sugar.

  • Coffee Fafa

    Coffee Fafa

    Coffee Fafa is a dessert featuring a fluffy mousse made by combining agar with meringue, interspersed with small coffee jelly pieces. It boasts a delightful coffee aroma and light texture, making it ideal for a snack or post-meal treat. 

  • Yokan Maki

    Yokan Maki

    A traditional Japanese confection where rich, smooth yokan is delicately wrapped in a moist and fluffy dough. Resembling a small dorayaki, this sweet treat offers a perfect balance of sweetness and texture. It's an easy-to-enjoy snack that pairs wonderfully with Japanese tea.

  • Hinamatsuri Shoyu Arare

    Hinamatsuri Shoyu Arare

    Hinamatsuri Shoyu Arare are soy sauce-flavored rice crackers crafted to celebrate the Hinamatsuri festival. They offer a delightful crunch with a rich, savory soy sauce taste, making them perfect for the festive season.

  • Ginza Rikka

    Ginza Rikka

    This traditional Japanese sweet is made with fragrant, tender beans that have a rich aroma and a soft, satisfying texture. The beautifully designed packaging features a sakura motif, allowing you to enjoy the essence of cherry blossoms even before opening it.

  • Hina Okoshi

    Hina Okoshi

    Hina Okoshi is a traditional confectionery that adds color to the Hinamatsuri. Momenya's Hina Okoshi is colorfully designed to resemble a rhombus-shaped rice cake and is flavored with ingredients such as plum, seaweed, peanuts, and ginger. It is made with natural coloring and wrapped in a cute package.

  • Imo Karinto

    Imo Karinto

    This karinto is made from Kyushu sweet potatoes and carefully finished with the sweetness and flavor of the ingredients. Please enjoy the gentle sweetness and moist texture made with great care and attention to detail.

  • Iori no Sakura

    Iori no Sakura

    This confection is based on the motif of cherry blossoms, which herald the arrival of spring. It is characterized by its delicate cherry blossom flavor and refined sweetness and is ideal as a tea-time treat. The beautiful shape of the cherry blossoms and their pale pink color create a gorgeous spring appearance.

  • Hishi Mochi

    Hishi Mochi

    Hishimochi is a traditional Japanese sweet made up of three layers—pink, white, and green—making it an essential part of the Hinamatsuri celebration. While it is often displayed as part of the festival decorations, enjoying its delicate flavors also brings a sense of spring's arrival.

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