February

Cast away bad luck with Setsubun bean-throwing!

February marks the final stretch of winter in Japan. The month begins with Setsubun, a festival where people throw beans to drive away evil spirits and invite good fortune. Valentine’s Day is also widely celebrated, with women traditionally giving chocolates to their loved ones. In colder regions, stunning snow festivals showcase intricate ice sculptures, making February a magical time to experience Japan’s winter charm.

Cast away bad luck with Setsubun bean-throwing!

Japan and Setsubun

"Out with the demons! In with good fortune!" Setsubun is a traditional event around February 3rd to ward off evil spirits as seasons change. People throw roasted soybeans while chanting to drive away bad luck. Eating an ehōmaki sushi roll in silence while facing a lucky direction is also believed to grant wishes.

Oni

In Japan, a wide variety of mythical creatures, or yokai, exist beyond the famous "oni" (demon). Among the most well-known are the kappa, tengu, and kitsune. Each of these creatures has unique traits and abilities that have been passed down through regional folklore and culture.

The kappa is a water-dwelling yokai said to gain its strength from the water stored in a dish-like depression on its head. If the water spills, it loses its power. Mischievous by nature, it is also known to appreciate politeness and can even form friendly bonds with humans.

St. Valentine’s Day in Japan: A Unique Day of Chocolate Giving

In Japan, St. Valentine’s Day is marked by the unique tradition of women giving chocolate to men. This custom originated from a marketing campaign by confectionery companies in the 1950s and has since become a hallmark of St. Valentine’s Day in Japan. Depending on the recipient and purpose, the chocolates can have different meanings.

Strawberry season is here! 🍓

From winter to spring, strawberries are at their sweetest in Japan, and February is the perfect time to enjoy them. Strawberry-picking farms open across the country, offering the chance to taste freshly picked berries. Many seasonal sweets, such as strawberry shortcakes and ichigo daifuku (strawberry-filled mochi), are also popular. Don’t miss out on Japan’s deliciously sweet and juicy strawberries this season!